SCIENTIFIC ADVERTISING by CLAUDE HOPKINS

If you are serious about advertising and marketing you need to read Scientific Advertising by Claude Hopkins (the Godfather of his trade).

The aim of all advertising is to produce positive predictable results. Good news for everyone is that the core principles have been proven over decades of research and Claude has presented it all to us very simply and thoughtfully.

I can guarantee you will benefit from reading it.

The book costs only £3 on Amazon and you can even listen to it free on YouTube.

PURPLE COW by SETH GODIN

Struggling to find a USP or a marketing direction?

Seth helps you discover what makes your business remarkable and using this to market it most effectively.

He clarifies how the world of business have changed and how marketing of old days doesn’t work anymore.

A LOT of good advice with evidence and study cases in this book.

Pick it up at Amazon for cheap.